The Algorand network has agreed to become the official blockchain technology partner of the FIFA World Cups in Qatar in 2022 and Australia and New Zealand in 2023.
In addition, Algorand will help FIFA create its digital strategy, which will include a blockchain-based official wallet solution.
Note that Algorand is a proof-of-stake blockchain that places a premium on scalability and efficiency.
Another blockchain company and cryptocurrency exchange, Crypto.com, is a Qatar World Cup official sponsor.
After a decade of FIFA corruption-related investigations by the US, this is the first U.S.-based sponsor of the soccer World Cup since 2011.
The Men's World Cup is one of the most popular athletic events in the world, with over 1.1 billion viewers watching the 2018 final at one time.
The price of Algorand surged more than 6% overnight in Asia, and it was selling at $0.616 at press time.