After becoming the official cryptocurrency sponsor of the Grammy Awards, Binance is on a mission to win the hearts and minds of music aficionados.
According to a Thursday statement, cryptocurrency exchange Binance has become the official sponsor of the annual Grammy Awards.
This is the first crypto startup to collaborate with the Recording Academy, indicating that crypto is becoming more popular.
Yi, one of Binance's co-founders said that the collaboration would deliver new blockchain-based experiences to the program.
Technology powerhouse IBM, payments behemoth Mastercard, hotel network Hilton, People Magazine, and others are among the numerous partners who have opted to sponsor the 2018 Grammy Awards.
The MGM Grand Garden Arena in Las Vegas will host the world's most prestigious music awards presentation on April 4th. The event was initially scheduled for Jan. 31, but it was postponed due to the Omicron variant's rapid proliferation in early 2022.
With less than a week to go, all eyes are on the Big Four categories, which include album, record, and song of the year, as well as best new artist, with less than a week to go.