Crypto Derivatives Exchange FTX Partners With Mercedes’s Formula One Racecars

FTX, a crypto derivatives exchange, announced a long-term partnership with Mercedes' Formula One champions to advertise the exchange.

Crypto Derivatives Exchange FTX Partners With Mercedes’s Formula One Racecars
FTX Trading Limited Partners with Mercedes F1 | Image: Optimisus

According to FTX Trading Limited, the partnership with Mercedes-AMG Petronas Formula One Team allows the firm to promote its brand during multiple seasons.

In the statement, the collaboration will let FTX display its logo across Mercedes’s cars and racers. In addition, the news says that the FTX branding will first feature in some form at the Russian Grand Prix on September 26th. Moreover, it will keep expanding in many forms, reaching up to the start of the 2022 racing season.

Aside from being displayed on Mercedes, the FTX crypto exchange will feature on the racing firm's line of trucks, in their garage, and on the trackside courtesy and information offices. Furthermore, FTX might make appear via drivers Lewis Hamilton and Valterri Botas.

To address his excitement, FTX CEO and co-founder Sam Bankman-Fried said he is happy about the partnership. Further, he said it is a chance to expand the exchange position as a leading global crypto exchange.

On the other hand, CEO Toto Wolff of Mercedes-AMG Petronas says FTX fits the partnership as the crypto exchange’s innovative spirit and creative energy are in such a rapidly developing industry.

Additionally, he added that this makes them a perfect partner in their constant pursuit of performance. Even more, CEO Toto Wolff said together they look forward to creating new and exciting chances to engage with their fans and present world-class experiences for them.