Disney to Drop Pixar, Marvel, Star Wars NFT Collections

Disney is expanding into more digital collectible rights for the platform via VeVe. The news comes in celebration of the first annual Disney+ Day.

Disney partners with VeVe to drop its Disney properties such as Marvel, Star Wars, Pixar, Toy Story, Cars, and more in celebration of the first annual Disney+ Day.
Disney Parks | Image: Disney

On October 26, VeVe announced a partnership with Disney to launch a series of digital collectible non-fungible tokens (NFTs) featuring popular characters and iconic items from some of the world’s most-loved stories.

According to reports, the partnership will allow the non-fungible tokens NFTs of Disney characters to be used as a promotional tool for Disney+. Although the company didn't give details on which characters they will implement, the news hint that it will include the likes of Disney properties such as Star Wars, Pixar (Toy Story, Cars, etc.), and more.


In addition, the company adds that collectors and investors can expect the “Golden Moments” NFT collection to hit the platform. VeVe said it will start displaying these NFTs leading up to November 12 in ‘Disney+ Day’.


Furthermore, collectors who purchase the “Ultra-Rare” NFTs included in the release will get an extensive promotional Disney+ subscription for 12 months. However, the company added that promotional Disney+ subscriptions would only be available in select markets.