e&, formerly Etisalat, will launch its NFT collection

e&, previously Etisalat, has launched its own collection of non-fungible tokens (NFTs), becoming the first IT and investment conglomerate in the Middle East to enter the NFT craze.


e&, previously Etisalat launches NFT collection
e&, previously Etisalat

According to the company, the first NFT collection will be delivered carefully, with the company offering additional updates as the NFTs' plans proceed.


The NFT collection demonstrates e&'s digital skills, as the company's blockchain arm surpassed AED 10 billion in transactions last year.


The digital collectibles also support the company's aim to create a difference at every touchpoint by developing and delivering best-in-class innovative solutions, leveraging sophisticated technology, and sustaining its cutting-edge infrastructure.


Hatem Dowidar, the Group CEO of e& states,


"The metaverse is allowing us to examine the digital universe in ways that were unthinkable just a few years ago. At this pivotal juncture in our history, we're excited to use our legacy in blockchain-enabled technology to introduce ground-breaking NFTs that will allow us and our clients to explore the metaverse's boundless potential."

In a word, NFTs are financial instruments that can be stored as digital data in a blockchain. They can also be traded in the same way as any other asset class.