Emirates said on Thursday 14, that it plans to expand its use of the metaverse and introduce NFTs in order to boost revenue and improve customer experience.
The NFTs are intended to be both collectible and useful, and the first projects are already in the works, with a launch expected in the coming months, according to the company.
The Emirates Pavilion at the Dubai Expo 2020 site will be transformed as a hub for innovation and future-focused projects involving the metaverse, NFTs, and web3, according to Emirates.
CEO and chair Saeed Al Maktoum said,
“Dubai and the UAE are blazing the way in the digital economy, having a clear vision supported by practical policies and regulatory frameworks in areas such as virtual assets, artificial intelligence, and data protection.”
He went on to say that the corporation is
"making a big financial and human resource investment to build goods and services employing new technologies that will bring revenue, brand experience, and business efficiencies."