Emirates, the country's largest airline, has revealed its plans to accept bitcoin as a payment method and to make NFT collectibles tradeable on its website.
Emirates' chief operational officer Adel Ahmed Al-Redha indicated during a media conference held at the Arabian Travel Market that the airline hopes to employ blockchain technology in tracing flight records.
The COO did not disclose when the new features would be accessible, but he did state that the company plans to hire more staff to work on crypto payments, blockchain monitoring, metaverse, and non-fungible token (NFT) initiatives.
He went on to say that the carrier's blockchain intentions are part of a larger drive to better "monitor consumer requirements" and make operations, training, and internet sales more "interactive."
Emirates announced in April that it would spend "tens of millions of dollars" on a metaverse strategy and the development of collectible and utility-based NFTs, with a launch expected in the following months.
Dubai's Virtual Assets Regulatory Authority (VARA) has made its official debut into the metaverse, as more and more Dubai-based enterprises adopt blockchain and crypto.
The cryptocurrency regulator recently purchased property in The Sandbox metaverse with the intention of establishing a virtual headquarters, or "MetaHQ," there.
Other airlines have already begun to take cryptocurrencies as payment. In 2014, Latvian airline airBaltic became the first in the world to accept bitcoin payments for flight tickets. It now accepts ether and dogecoin as well.