First NFT collection from Barcelona honoring Johan Cruyff sells at Sotheby's in New York for $693k

The first non-fungible token (NFT) in the history of Barcelona, honoring Johan Cruyff, sold for $693,000 on Friday at an auction held by Sotheby's in New York.



In the cinematic digital artwork NFT, Cruyff's 1973 goal against Atletico Madrid—who would later become the club's coach—is artistically reenacted.


The auction winner will also receive other privileges, including as access to training sessions, and be designated a digital ambassador at the Catalan club in addition to receiving ownership rights to the NFT.


According to a statement, "The Barca digital ambassador will also be able to enjoy a number of 'money can't buy' experiences."


"Barcelona will incorporate in the NFT's smart contract a set of utilities such as meet and greets, visits to [Barcelona's academy] La Masia, hospitality rights (for a minimum of five years), the right to play at Spotify Camp Nou and an official handover of the ball before a friendly match."

In a molten gold animation, the song "In a Way, Immortal" retells Cruyff's mission. It was made by a 40-person team of Hollywood computer graphics and visual effects artists.


A 30-piece orchestra provides a unique music for the 40-second video, which incorporates authentic sounds from Camp Nou stadium and Barcelona fans.


Cruyff, who played for Barcelona from 1973 to 1978 and then returned to lead the team in 1988, helped them win their first European Cup in 1992 in addition to four league championships until passing away in 2016.


He is regarded as one of the stewards of the club's playing philosophy and style in addition to the trophies.


The legacy of my father will always be associated with the NFT, according to Jordi Cruyff, who played for Barca and now serves as the club's sporting advisor.


Many clubs and athletes from different sports have entered the NFT market.


In addition, a record was broken in February when an NFT featuring Manchester City striker Erling Haaland sold for more than $600,000, breaking the previous record that had been held by an NFT of Cristiano Ronaldo. Last year, former Barcelona star Lionel Messi released a series of images from his career as NFTs.

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