Updated: Nov 27, 2021
Floki Inu, the digital asset inspired by Elon Musk's dog keeps expanding its ground in the football industry. Recently, Floki Inu, Shiba Inu's rival, grabbed a sponsorship deal with SCC Napoli for its logo to be featured on the back of the football team’s jersey and on the LED signs of the team’s home stadium.
Note that S.S.C Napoli is a historic club that won its first Serie A title in 1987 led by the late famous football icon Diego Maradona, and is currently leading the Italian league for the 2021-2022 season.
On November 23, S.S.C. Napoli announced that the Floki Inu logo portraying a Shiba Inu dog wearing a Viking helmet will be revealed on the back of the team's jerseys and on the LED signs around the team’s home stadium for the rest of the current 2021-2022 season.
Moreover, this sponsorship makes Napoli the latest football team to team up with the memecoin. Recently, Floki Inu partnered with the Kerala Blasters from the Indian Super League and Spanish La Liga’s Cádiz.
In addition, both parties haven't revealed any details about the sponsorship. However, the Floki Inu team said that the move is a part of the project’s vision to be the most known and most used crypto in the world.
Further, the Floki team stated it had allocated $1.5 million towards advertising campaigns since late September. Based on many marketing campaigns, Floki seems to have targeted London as a key location with its branding featured across transport services. However, the advertisements have attracted the attention of the U.K.’s advertising watchdog, the ASA.
According to a report from the BBC on November 19, the ASA said it was investigating a broad body of ads in this sector to evaluate if they break any advertising rules in connection to complex language and misleading information. However, the Floki Inu team said its adverts were “legally cleared” and have disclaimers about the volatility of crypto assets.