A virtual environment and mystery Gucci Grail NFTs are part of a new cooperation with 10KTF.
Gucci has announced the connection with 10KTF via its experimental Gucci Vault offshoot brand on Twitter and Discord, where it has a Gucci Vault account, according to Vogue Business.
In addition, the Gucci Grail NFTs, which will be minted on the Ethereum blockchain, will be disclosed on March 23.
Other than that, there is a "unique and personalised NFT envisioned by Gucci design director Alessandro Michele and lovingly crafted by Wagmi-san," fans have no idea what the end prize will be.
Moreover, Gucci tweeted in a tweet on Wednesday,
"In constant pursuit of precious wonders, #AlessandroMichele takes a trip from Rome to New Tokyo where he meets the famed digital artisan Wagmi-san from the @10KTFshop"
In the metaverse, accessing the NFT is a lesson in establishing luxury-level exclusivity and expectation. Gucci and 10KTF have posted a complicated list of requirements on an information FAQ page.
To qualify for one of the 5,000 "mint passes," customers must first sign up for a "allow list." Some passes will be allocated for Gucci and 10KTF friends.
Otherwise, consumers must own an NFT from one of the specified earlier NFT projects and pay 1 ETH, or around $2,700, to get a mint pass.
Those who have demonstrated community activity, such as members of the Gucci Discord group who have earned the title of "Explorer", or those who own a 10KTF NFT or an NFT from a supported project, are granted list access.
World of Women, Cool Cats, Bored Ape Yacht Club, and Forgotten Runes Wizards Cult are among the supported projects, which read like a "who's who" of popular PFP collections (excluding Forgotten Souls). Mint passes, by the way, expire on March 18.