According to a news release, Hyundai Motor introduced a non-fungible token (NFT) membership scheme for its new electric vehicle (EV) IONIQ 6, which grants holders unique access to Web3 content.
The IONIQ Citizenship grants bearers access to VIP privileges and premium clothing in the virtual world of Planet Hyundai, which is a part of Naver Z's Zepeto metaverse, as well as a gift card to Casetify, which they can use to create a unique phone cover.
The IONIQ Digital Garage, a virtual venue for NFT owners-only activities, will be launched by Hyundai Motor.
To commemorate the concept's unveiling, the automaker airdropped 5,000 works of generative art onto IONIQ 6 last Thursday.
According to the car dealer, Hyundai's IONIQ 5 was the best-selling EV in South Korea from January to May of this year, and its retail EV sales there increased by 179% over the previous year.