Italy’s biggest private bank Banca Generali to let users buy Bitcoin

A top Italian private bank to become the country's first bank to provide direct crypto purchases.


A top Italian private bank to become the country's first bank to provide direct crypto purchases.
Banca Generali | Image: Banca generali

Banca Generali customers would be able to acquire Bitcoin this year.


According to reports, the feature is integrated into Banca Generali’s Home Bank application through a partnership with cryptocurrency platform Conio.


As a result, Banca Generali’s private customers could buy, sell, and trade Bitcoin via the bank’s application.


Note that in December 2020, the bank acquired a $14 million stake in Conio and has since provided its clients with bitcoin custody.


Following this, Riccardo Renna, the COO of Banca Generali says,


“Once the integration is complete, clients will be able to interact safely with an asset class that could be extremely risky if approached incorrectly.”

Additionally, he emphasizes that the addition of Bitcoin was part of the bank’s larger vision to offer its users and their clients with innovative services.


Banca Generali is part of the Generali Group, one of the best private bank in Italy, catering high net worth individuals (HNWIs) seeking private banking and wealth management services.