Kraken announced Mayur Gupta as their new chief marketing officer (CMO), according to Business Wire press release last week.
He came to Kraken from Gannett, where he managed the firm's shift from an advertising-based media organization to a subscription-led content platform as chief marketing and strategy officer.
Gupta's attempts to mix data, technology, and storytelling as an engineer who later became a marketing executive have aided the expansion of both consumer and technology firms.
In addition to Freshly, Spotify, Healthgrades, Kimberly-Clark, and SapientNitro, Gupta has held marketing positions at Freshly, Spotify, Healthgrades, Kimberly-Clark, and SapientNitro.
According to the Wall Street Journal, cryptocurrency companies have increased their marketing efforts, including high-profile commercials by Coinbase Global and Crypto.com during this year's Super Bowl.
Kraken plans to release structured products focusing on staking, according to The Block, as part of an effort to improve its existing services for institutional clients.