Leo Messi is the latest athlete to sign on as a global ambassador for a cryptocurrency corporation.
The 7 times Ballon D'Or, Messi, widely regarded as the greatest footballer of all time, is the latest well-known figure to enter the competitive world of fan tokens. The PSG superstar has teamed up with Socios, a crypto fan token company.
Lionel Messi Socios' Global Ambassador
According to Reuter, Argentinian striker Lionel Messi has signed a contract for more than $20 million with the digital fan token company Socios.com to serve as its global ambassador. The three-year agreement, however, excludes any bitcoin transactions.
As previously reported by CryptoPotato, David Beckham and Naomi Osaka, a four-time Grand Slam champion, have joined DigitalBits and FTX as Global Ambassadors, respectively.
Messi, whose August transfer from Barcelona to Paris St. Germain included a cryptocurrency payment as a signing bonus, will be "engaged in a PR and promotion campaign for Socios in the lead-up to the Qatar World Cup, which will begin in November," according to Socios' press release.
In a tweet, the company announced Messi as its first global ambassador and changed its Twitter bio to "Lionel Messi Approved."
The company, which has partnered with more than 130 football clubs and leagues for fan tokens, introduced the star as its first global ambassador and changed its Twitter bio to "Lionel Messi Approved."
In a statement, Messi said he was happy to be a part of Socios' vision and to have contributed to a more connected and rewarding future for global fans.