Majid Al Futtaim and Binance partner to provide NFT and crypto payments via Binance Pay

Majid Al Futtaim (MAF) and Binance partnered to develop a number of blockchain projects, including the listing of NFTs on Binance's marketplace, the development of a digital wallet infrastructure to hold virtual assets from numerous platforms, and the integration of Binance Pay.

Customers in the MENA area will be able to use virtual assets to make purchases at MAF's numerous locations in accordance with applicable rules and regulations, leveraging the power of Web3 technology.

Following this, the CEO of Majid Al Futtaim, Alain Bejjani, said,

“The exponential rate of technology development today is matched only by consumers’ voracious appetite for exceptional customer experiences in both the physical and digital world.”

Furthermore, he emphasized that they are delighted to be partnering with Binance on the new frontiers of customer engagement and experience.

Aside from this, he noted that they look forward to working in tandem to evolve the third generation of web technology, develop strong capabilities and deliver innovation and world-class omnichannel experiences to our customers.

Binance Pay is a contactless, borderless, and secure user-to-user gateway on the Binance App that allows users and merchants around the world to use crypto without incurring special handling fees.

Changpeng Zhao ‘CZ’, CEO and co-founder of Binance, also had his say regarding the partnership. CZ noted,

“Majid Al Futtaim is one of the most prestigious businesses in the Middle East and has millions of customers every year. Integrating Web3 technologies will give its customers access to innovative new ways to engage with its brands and provide new ways to pay.”

"Through collaborations like these, we will see the inventive use-cases that will come to characterize the next digital era emerge," he added.