McDonald's joins the metaverse with 12 trademarks for the term Virtual Restaurant

More businesses have become interested in virtual reality, also known as the Metaverse, in recent weeks and months.


McDonald's is the latest company to appear to be interested in the Metaverse, a socially interactive online virtual world after Gucci and many others.
McDonald's Metaverse | Image: PYMNTS

McDonald's is the latest company to appear to be interested in the Metaverse, a socially interactive online virtual world after Gucci and many others.


Eleven of the twelve trademarks submitted on February 4 specifically allude to virtual restaurants, emblems, cafés, and other virtual services.


Josh Gerben, the proprietor of Gerben Intellectual Property, a trademark legal firm, was the first to draw notice to the applications on Twitter, pointing out that the fast-food chain had submitted ten applications in all.



The trademarks show that the company behind the golden arches may be planning to offer "a virtual restaurant featuring actual and virtual goods" and "operating a virtual restaurant with home delivery," according to the attorney.


McDonald's and NFTs


McDonald's will be able to provide "downloadable multimedia files" for artwork, audio, and video files, as well as non-fungible tokens, according to the application (NFTs).


In addition, the popular American fast-food company included its McCafe brand in the metaverse domain name trademark registration. The firm would be prepared to offer entertainment services, such as "on-line actual and virtual concerts, and other virtual events."


Downloadable content, such as virtual food and beverage items, as well as digital gathering areas where users may socialize, are among the other goals.