On October 20, McLaren Racing announced the creation of the McLaren Racing Collective. According to the company, the platform is a global community of collectors and fans served through an innovative digital platform, where fans can buy McLaren Racing digital collectibles in the form of NFTs.
In the blog post, McLaren said that the platform will be McLaren Racing’s primary location to empower fans and blockchain enthusiasts to engage with the brand.
In addition, the first drop will NFT collectors purchase various parts of the MCL35M 2021 Formula 1 race car, which will be made from an official CAD created by McLaren Racing.
Also, the company notes that the initial digital parts will be gifted free to fans who join the firm NFT platform. From there, NFT collectors will get opportunities to collect the first drops, which is a collection of 22 digital components of the MCL35M.
Moreover, the NFT collection will be released in 5 stages, with the first 4 components available on October 24 in collaboration with Tezos. This means that the McLaren Racing Collective will run on the energy-efficient blockchain of the team’s Official Technical Partner, Tezos.
What's more exciting, the firm said that the first person to complete a full MCL35M will win a trip to a McLaren Formula 1 VIP race weekend experience in 2022.
With this news, McLaren joined the list of car makers like Lamborghini and Rolls-Royce.