Meta has partnered with digital fashion startup DressX in order to offer fresh avatar fashion styles on Meta's Avatar Store.
Starting on July 19, users may purchase DressX outfits and put them on their avatars on Meta platforms like Messenger, Facebook, Instagram, and VR headset Quest.
The Los Angeles-based firm was founded in 2020 with the goal of providing brands and 3D designers with digital-only collections.
The business, which launched its collection on Roblox first, has raised $3.3 million in investment, according to its Crunchbase profile.
It was also a nominee for LVMH's 2022 Innovation Award and previously collaborated with H&M to introduce virtual fashion for the company.
In an effort to capture a piece of the anticipated $50 billion luxury brand market, fashion and luxury businesses are experimenting with strategies to boost their presence in virtual worlds.
Digital fashion fans and designers claim that it offers a type of originality and self-expression that is usually lost in online communication.
DressX joins a group of other renowned companies including Balenciaga, Prada, and Thom Browne who have introduced virtual clothing to Meta's marketplace, as The Block reported last month.
The price of an outfit can range from $2.99 to $8.99. The marketplace, which was initially launched in a few nations including Canada, the US, Mexico, and Thailand, will soon be made available in more nations.