Ripple collaborates with NFT Pro to bring Ducati NFTs to Life

Ripple declared that it was "delighted" to collaborate with NFT PRO and Ducati Motor Holding to "launch Web3 projects and bring Ducati NFTs to life utilizing the XRP Ledger."

Ducati Motor Holding is the motorcycle-manufacturing business of the Italian company Ducati.

Ducati is "directly owned by Italian automaker Lamborghini, whose German parent company is Audi, which is itself owned by the Volkswagen Group," according to its website. Ducati is based in Bologna, Italy.

"Upcoming Ducati projects will be deployed using Ripple, the leading blockchain partner providing technical support on the ultra-fast, low-cost, and carbon-neutral XRP Ledger (XRPL) blockchain," according to Ducati's press release, which referred to NFT PRO as "the number one corporate white-label NFT solution for global brands."

According to the press release on July 12, "the Bologna-based motorcycle company confirms the relevance of the digital realm for the experiences it delivers its fans with this relationship."

"A series of WEB 3.0 activities will be developed through the creation of new digital aggregation spaces, NFT collections, and opportunities to participate in the new activities typical of the WEB 3.0 universe, already relevant in the cryptocurrency community," according to a statement made in the coming months.

Claudio Domenicali, CEO of Ducati, stated the following:

Entering WEB 3.0 is another way to get closer to the Ducatisti community by further extending the number of services offered to them. It also represents an opportunity to meet and make ourselves known to a new community of NFT enthusiasts, giving them the opportunity to live unique Ducati-style experiences and collect the digital assets that we will develop exclusively for this new dimension of the brand.

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