Shiba Inu partners with Richmond-based fashion label to promote NFTs

Shiba Inu has launched a collaboration with the Richmond-based fashion label in order to promote the use of non-fungible tokens (NFTs).

Screenshot from Shibtoken

According to a message from the cryptocurrency's official Twitter account, the Shiba Inu team has signed a "cutting-edge" agreement with the John Richmond fashion line.

It will release a fashion line consisting of 10,000 NFTs. These tokens will be shown in actual form at Milan Fashion Week.

John Richmond, a British fashion designer who has worked with Madonna, Kate Moss, David Bowie, and Britney Spears, started the fashion house in the 1980s.

The Ammaturo family of Italy bought an 83 percent stake in the brand's portfolio in 2017.

The fashion industry continues to try to cash in on the cryptocurrency frenzy. Gucci, a well-known Italian luxury fashion label, collaborated with Superplastic to produce an NFT line in January. The lingerie behemoth Victoria's Secret filed multiple metaverse-related patents in February.