The Elon Musk dog-inspired digital asset Floki Inu scored a partnership with India's most-followed football club.
Shiba Inu rival breaks into the Indian market via a partnership with Kerala Blasters FC, the most followed football club in India.
According to the statement about the partnership, Floki Inu token logo and its website will feature on the right sleeve of the club's jersey throughout the Hero Indian Super League 2021-2022 season.
Note that in February, Kerela Blasters hit 2 million followers on Instagram, making the team the first Indian football club to have reached that number. More so, the club reached 1.8 million followers on Twitter.
Based on reports, the promoters of the Floki Inu notes that they think the deal could help the meme coin become popular in India. However, the ad comes after Floki Inu came under fire in the U.K. for covering its ads on underground trains and buses in London.
According to a BBC report, the Advertising Standards Authority (ASA) began an aggressive investigation on the marketing campaign.
For instance, Floki Inu denounced the attack as "a clear attempt at censorship" based on its response. Despite some pushback, Floki Inu also started a marketing campaign in the Netherlands.