The future of e-commerce, according to Shopify, is in NFTs.
Shopify announced on Wednesday that it is providing NFT-gated storefronts as a new option for brands wishing to make their stores more exclusive.
In the Shopify introduction video, which includes a skating woman who passes through a pastel portal and transforms into a Doodles NFT, a voiceover urges viewers to "invite their communities into a world that acknowledges and rewards devotion."
The video explains that token holders can access special shopping opportunities by connecting a cryptocurrency wallet, including early access to drops and limited collections as well as one-of-a-kind experiences and other surprises.
Only individuals with existing NFT collections are able to apply for early access to Shopify's "gm" shop, which is a gated merchandise store and a play on the Crypto Twitter acronym for "good morning."
However, those that haven't received approval yet can still integrate NFT token-gating apps like Shopthru or Single into their Shopify sites.
Shopify announced that it has already collaborated with the Adam Bomb Squad, Doodles, World of Women, Invisible Friends, Superplastic, Stapleverse, and Cool Cats NFT collections to develop token-gated shops as part of its token-gated business launch.
Shopify is introducing "IRL" token-gating in brick-and-mortar stores in addition to online token-gating, which restricts access to certain merchandise to authorized NFT holders exclusively.