Snoop Dogg says Death Row Records is set to become the first NFT music label

Snoop Dogg, a rapper from Los Angeles claims that he wants the label to be the first major record label in the metaverse.


Snoop Dogg claims that he wants Death Row label to be the first major record label in the metaverse.
Snoop Dogg Death row NFT

According to statements made by Snoop Dogg on the social networking platform Clubhouse on February 15, the rapper could be turning Death Row Records into a non-fungible tokens (NFTs) label.


In a call recorded, Snoop Dogg, whose real name is Calvin Broadus Jr., claimed, "Death Row will be an NFT label, we will be putting out musicians through the metaverse and a whole nother chain of music."


Snoop Dogg says,


"I want to be the first major in the metaverse, just like we shattered the business by being the first indie [record label] to be major."

Snoop Dogg bought the label on February 10, just days before his Super Bowl halftime show, which featured Dr. Dre, Mary J. Blige, Eminem, and Kendrick Lamar.


Snoop Dogg knows his way around the NFT scene. Under the name Cozomo de' Medici, he claimed to have launched a personal NFT collection valued more than $17 million in September, but this claim has never been validated.


On February 9, the rapper published an NFT collection with Gala Games to coincide with the release of his new album, "Bacc on Death Row."