Tag Heuer enters the NFT market

Tag Heuer, a Swiss luxury watchmaker, has stated that it will assist its customers in "staying in tune" with the quickly changing globe. As a result, the business launched a smartwatch feature that enables clients to display their non-fungible token (NFT) collections.


The company has announced that it will introduce an NFT viewer, taking "another brave move into the realm of Web3."


Tag Heuer dives into NFT
Image: Tag Heuer

Clients can utilize the feature to display their non-fungible tokens (NFTs) collections, which will be protected by proof of ownership.


“TAG Heuer presents a new way to bring these valuable and highly collectible artworks into the real world. For the first time, they can be worn on your wrist with verified proof of ownership. The TAG Heuer Connected Calibre E4 allows you to display NFT artworks on your watch by connecting your crypto wallet to guarantee authenticity.”

Users could pair their cellphones with the function and transfer several NFTs, according to the business. The watch face can show time in three distinct ways while also displaying digital artworks.


Individuals can also link the new feature to popular bitcoin wallets like Metamask and Ledger Live.


Tag Heuer applauded the move, expecting that digital collectibles would become an important component of the cryptocurrency sector in the future, allowing for new applications.


Tag Heuer partnered with Bitpay last month to allow users to pay for luxury items using Bitcoin (BTC), Ether (ETH), and other cryptocurrencies. Customers can only get the promotion right now if they buy via the company's website in the United States.