Thailand Miss Universe 2021 claims to be the first beauty competition to feature non-fungible tokens (NFTs) as part of the competition.
Miss Universe Thailand teamed up with Bitkub Group, a cryptocurrency exchange platform, to bring NFTs to the pageant.
According to reports, the deal will offer NFT collectibles to supporters and also pay the show winner in cryptos.
As per the news, the Miss Universe Thailand 2021 show will be the first to feature NFTs. Bitkub is a Thai cryptocurrency exchange that strives to bridge “non-tech users” and the blockchain. Moreover, the crypto exchange offers multi-crypto wallets, and it is easy to use.
Based on the statement, the Miss Universe Thailand 2021 pageant “intends to re-establish its role of being a light of hope and trust for the masses, while also enabling belief through its idea of “Power of Passion”. The team noted that the winner of the event would get to represent her country in the Miss Universe 2021 in Eilat, Israel.
Bitkub Group stated that it would grant competitors access to its Bitkub Academy to help them understand crypto and blockchain technology.
In addition, the crypto exchange Bitkub will add NFTs to the contest through collectible trading cards of each pageant member.
Founder and Group CEO of Bitkub Capital Group Holdings Co., LTD., Topp Jirayut Srupsrisopa, said,
"The collaboration coincides with our strong belief that passion can be a powerful driving force that changes one’s life, as well as the world, for the better, much like how Bitkub Group believes blockchain technology will revolutionize the world."
Note that the Miss Universe Thailand crown will also feature a limited-edition NFT of ‘Morning Moon Village,’ Bitkub Chain’s first play-to-earn game.