With the help of virtual reality (VR) experts from Sony, Manchester City Football Club has begun building of the world's first football stadium in the metaverse.
According to an exclusive story by inews.co.uk, City has teamed with Sony on a three-year initiative, and while the project is still in its early phases, teams of the company's specialists have already visited the Etihad Stadium to map it digitally and construct a virtual reality version of it.
Thanks to image analysis and skeletal-tracking technology developed by Hawk-Eye, a subsidiary of the tech and entertainment behemoth, Man City's stadium, the Etihad, will be transformed into the major center of the club in a virtual reality environment.
Officials from Manchester City who are working on the project see a day when the virtual Eithad Stadium would be full to capacity, allowing supporters who will never go to Manchester to watch live games from the comfort of their own homes, wherever they are in the world.
What the future may bring?
Fans might meet up with other players in the metaverse, communicate with one another, and buy products that are not available in the actual world, among other ideas being considered.
Nuria Tarre, City's chief marketing officer, has this to say about the anticipated metaverse experience:
"The whole idea we can conceive of having a metaverse is that you can replicate a game, you can watch the game live, you're part of the action from different viewpoints, and you can fill the stadium as much as you want because it's unlimited, it's completely virtual."