The Weekend Collaborates with Binance to Use Web 3.0 Techn and Launch NFTs for His Global Tour

Binance has collaborated with a Canadian celebrity musician to use Web 3.0 technology into his concerts to improve the fan experience.


The Weekend x Binance
The Weekend

Binance, the world's largest crypto trading platform, has announced a partnership with Canadian superstar artist Abel Makkonen Tesfaye, also known as "The Weeknd."


More so, Binance will be an official sponsor of his "After Hours Till Dawn" global tour, which will begin later this summer.


This will be the first concert tour in which Web 3.0 technology will be used to improve the fan experience during the singer's live performances on stage.


Furthermore, Binance is collaborating on this project with HXOUSE, an association for creative businesses. This will assist the exchange in developing a special NFT collection for the singer's tour as well as items featuring both The Weeknd and Binance.


Aside from that, Binance will donate $2 million to The Weeknd's XO Fund, which he established earlier this year as a Global Goodwill Ambassador for the UN World Food Program.