Tiffany & Co. reveals first NFTs

Tiffany & Co., a high-end jewelry company, will soon start selling non-fungible tokens (NFTs), which allow CryptoPunk owners to convert their NFT into a unique pendant adorned with diamonds and gemstones.


Tiffany & Co. NFT

The corporation revealed on Sunday that the 250 tokens are a part of a limited edition marketing.


The company's vice president Alexandre Arnault, who owns CryptoPunk #3167, turned his NFT into a pendant and uploaded it on social media in early April, sparking the campaign.


Holders of CryptoPunks will be able to buy one of 250 NFTiff passes enabled by Chain, a blockchain solutions provider, for Tiffany, up to three times per person, allowing them to mint a unique pendant based on their CryptoPunk.



The price of each NFTiff is 30 ETH, which covers the cost of the NFT, the personalized pendant, the chain, as well as shipping and handling.


Deepak Thapliyal, CEO of the chain, hinted at the change earlier this month on his social media.


According to the firm, Tiffany's designers will use the 159 hues and 87 features that are present in the 10,000 CryptoPunk NFTs to match the most comparable gemstone or enamel color.



Each necklace will have at least 30 jewels and diamonds, and the back of each one will be engraved with the CryptoPunk's edition number. A digital image of the pendant and an authenticity certificate will also be given to owners.


For those who qualify, the sale for the NFTiff will start on August 5, 2022 at 10:00 AM EST.


Tiffany & Co. has joined the plethora of high-end fashion brands making an effort to gain a footing in the web3 space and connect with a new generation of consumers with this move.


It announced the release of TiffCoin as an April Fool's joke before turning it into a real, limited-edition gold coin.

The Latest News