In recent weeks and months, the metaverse, often known as virtual reality, has garnered the attention of an increasing number of famous names and brands.
Victoria's Secret, an American lingerie and beauty brand known for its high-profile marketing and branding, is the most recent firm to venture into the metaverse.
Victoria's Secret submitted four applications for digital collectibles and media generated using blockchain technology, as well as online garments and media for use in virtual worlds, according to trademark attorney Michael Kondoudis in a series of tweets on February 13.
"Victoria's Secret will soon be available in the Metaverse!" @VictoriasSecret aims to sell digital collectibles and media developed with blockchain technology, as well as online clothes and media for use in "virtual worlds," according to new trademark applications submitted on February 8.
Victoria's Secret intends to participate in the metaverse by selling virtual products and services in online and virtual environments, according to the trademarks.
Last week, companies like Gucci and McDonald's are reportedly joining the metaverse world.