In the statement, Visa intends to select some creators, sponsor them, and provide consulting services to them.
According to the payment giant, it will also build connections between those NFT creators and its network of payment partners.
Visa’s Head of Crypto, Cuy Sheffield, also explained the company's intentions and visions about this program. Sheffield said that Visa will help participants make use of both crypto and traditional payment infrastructure.
Speaking of the partnership, Visa will team up with former MLB player Micah Johnson, creator of the 'Aku NFT series,' to run the program. As per Visa, the series sold $2 million of tokens in a 28-hour sale in 2021.
In April, its main character, a young Black astronaut with a bigger space helmet than usual, was optioned for film and TV.
In addition, Johnson also expressed his thoughts on the partnership. He stressed that NFTs gave him an opportunity to build a community of people interested in supporting his work in a way that goes way beyond simply liking or sharing.
Recently, Visa offered itself a CryptoPunks NFT for $150,000. Based on that announcement, reports hinted that Visa would introduce new NFT services.