YouTube is investigating NFTs for Content Creators.

According to a letter from the CEO, YouTube is considering adding non-fungible tokens (NFTs) to its creator features this year.


YouTube to add NFT feature for content creators.
YouTube NFTs feature | Image: Optimisus

"We're always focused on expanding the YouTube ecosystem to help creators capitalize on emerging technologies, such as NFTs, while continuing to strengthen and enhance the experiences creators and fans have on YouTube," CEO Susan Wojcicki wrote in her annual letter to creators this week.


Wojcicki also stated that YouTube will prioritize gaming, shopping, music, and Shorts, which has received over 5 trillion video views since its launch in late 2020.


The letter is the first time Alphabet Inc.'s Google, YouTube's owner, has announced integration with cryptocurrency collectibles.


Several of YouTube's rivals have already jumped on the bandwagon. Twitter Inc. began integrating NFTs earlier this week by allowing users to use them as profile pictures.


Elon Musk unimpressed with Twitter NFT feature


Elon Musk was unimpressed, tweeting, "Twitter is spending engineering resources on this bs while crypto scammers throw a spambot block party in every thread!"


Instagram, according to the Financial Times, is working on a similar offering.


Cryptocurrency disruption


Several YouTubers have been able to establish active, lucrative careers by posting videos about cryptocurrencies and blockchain technology in the world's largest creator economy.


With such a large video market, YouTube has been working for years to help video creators earn money for their content in ways other than advertising, such as fan payments and e-commerce.


Meanwhile, Wojcicki told creators that her company was considering Web3, a catch-all term for a blockchain-based economy, as a "source of inspiration."


Web3 supporters, on the other hand, believe that projects based on blockchains and NFTs could provide better alternatives for content creators than centralized platforms like YouTube and Instagram, which control distribution and payment.


Despite these beliefs, the cryptocurrency market remains nascent and volatile, with Bitcoin falling to roughly half its previous peak in November.